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Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition, The: Eradicating Poverty Through Profits
- By C.K. Prahalad
- Published Aug 24, 2009 by Wharton School Publishing.
- Copyright 2010
- Dimensions: 6 X 9
- Pages: 432
- Edition: 1st
- Book
- ISBN-10: 0-13-700927-5
- ISBN-13: 978-0-13-700927-5
- eBook
- ISBN-10: 0-13-704205-1
- ISBN-13: 978-0-13-704205-0
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Read a note from our publisher on the passing of C.K. Prahalad.
“C.K. Prahalad argues that companies must revolutionize how they do business in developing countries if both sides of that economic equation are to prosper. Drawing on a wealth of case studies, his compelling new book offers an intriguing blueprint for how to fight poverty with profitability.”
--Bill Gates, Chairman and Chief Software Architect, Microsoft (2004)
An idea can change the world...
- How to serve the world’s poorest people and make a profit
- New strategies and tactics for building
winning businesses in today’s emerging markets - New bottom of the pyramid trends in technology, healthcare, consumer goods, finance, and beyond
- Insights from top CEOs succeeding in emerging markets
- New and updated case studies--from Jaipur Rugs’ revolutionary supply chain to Reuters’ data services for farmers
Five years ago, C.K. Prahalad’s The Fortune at the Bottom of the Pyramid showed companies how they could reignite profits and growth by serving the world’s five billion poorest people. Hundreds of firms have successfully taken that path--building large, profitable businesses that are reducing poverty and eliminating human misery at the same time.
Now, Prahalad has updated his extraordinary book to reflect the lessons of the past five years: business-building strategies, techniques, and innovations proven to work in emerging markets. The fortune at the bottom of the pyramid: doing well by doing good or doing good by doing well!
Inspired by C.K. Prahalad’s breakthrough insights in the original edition of The Fortune at the Bottom of the Pyramid, a wide variety of firms are identifying, building, and profiting from new markets among the world’s poorest people--while at the same time helping eliminate poverty and human misery. Five years after this book’s first publication, Prahalad’s ideas are no longer isolated instances of innovations. They are proven, widely practiced “reality.”
In this 5th Anniversary Edition, Prahalad updates his book to give readers a picture of how this idea is being implemented in poor regions around the world.
Prahalad also offers an up-to-the-minute assessment of key questions such as: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.
- Solving the unique problems faced by bottom of pyramid customers
How to make a profit by helping people escape poverty and misery - Breakthrough forms of innovation for emerging markets
From rugs to cellphones, finance to energy, supply chains to state-of-the-art technology - Building new ecosystems for wealth creation
You can’t do it alone--but you can do it together - Scaling up to impact the enterprise--and society
Beyond “micro-businesses” and prototypes: large presence, large wins
The CD included with the book includes video case studies and three bonus PDF case studies. Bonus videos and case studies, in addition to those on the CD, can be found on the book's website, www.whartonsp.com/prahalad.
Related Article
New Approaches to New Markets: How C.K. Prahalad's Bottom of the Pyramid Strategies Are Paying Off
Online Sample Chapters
A Philosophy for Developing Products and Services for the Bottom of the Pyramid
Engaging the Bottom of the Pyramid
Lessons for Multi National Corporations from Markets at the Bottom of the Pyramid
The Fortune at the Bottom of the Pyramid: Innovate with Hybrids
The Nature of the Bottom-of-the-Pyramid Market
Excerpts
Bottom of the Pyramid Case Study Update: ICICI Bank and Financial Services for the Poor
Bottom of the Pyramid Case Study Update: Jaipur Foot and Prosthetics for the Poor
Bottom of the Pyramid Case Study Update: Voxiva and Health Alerts for All
Sample Pages
Download the sample pages (includes Chapter 1 and Index)
Table of Contents
Preface xiii
Guide to Readers xx
Part I Private Sector and Poverty: Progress During 2004-2009 1
New Introduction: Private Sector and Poverty: Progress During 2004-2009 3
Part II The Original Text of the Book 25
Chapter 1 The Market at the Bottom of the Pyramid 27
Chapter 2 Products and Services for the BOP 47
Chapter 3 BOP: A Global Opportunity 73
Chapter 4 The Ecosystem for Wealth Creation 89
Chapter 5 Reducing Corruption: Transaction Governance Capacity 103
Chapter 6 Development as Social Transformation 125
Part III CEO Reactions to the Concept and the Book 141
Microsoft 143
Bharti Airtel--Empowering the Villages of India 145
Reuters Market Light and The Fortune at the Bottom of the Pyramid 147
Royal DSM 151
ING 153
GlaxoSmithKline 157
Unilever 159
Philips Electronics--Improving Health and Well-Being at the Base of the Pyramid 161
University of Maastricht 165
Acumen Fund 169
Part IV Case Studies and CEO Comments 171
Jaipur Rugs: Connecting Rural India to Global Markets 175
Casas Bahia: Retail for the Poor 207
CEMEX: Homes for the Poor 219
Hindustan Unilever: Lifebuoy Soap 249
Hindustan Unilever: Iodized Salt (Annapurna Salt) 261
Jaipur Foot: Prosthetics for the Poor 275
Aravind Eye Care: The Most Precious Gift 283
ICICI: Financial Services for the Poor 299
ITC e-Choupal: Technology for the Poor 321
Voxiva: Health Alerts for All 345
E+Co: Energy for Everyone 357
Biographies of the Researchers and Writers of the Success Case Studies from The Fortune at the Bottom of the Pyramid 373
Part V Video Clips (on CD)
Jaipur Rugs
Casas Bahia
CEMEX
Annapurna Salt
Hindustan Lever Limited
Jaipur Foot
Aravind Eye Care
ICICI Bank
ITC e-Choupal
EID Parry
Voxiva
E+Co/Tecnosol
Andhra Pradesh
Index 385
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