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1.	Flexing Its Muscle: Why Manufacturing Is Bouncing Back By Knowledge@Wharton Feb 8, 2010 Is the manufacturing sector getting more respect? Although it represents a declining share of the U.S. economy, signs of a manufacturing rebound in the nation and around the world seem to be another indication that the global recession is coming to an end.
2.	Exploring Perception of Food Packages with Rule Developing Experimentation and Eye Tracking By Alex Gofman, Johanna Fyrbjörk, Tönis Mets, David Moskowitz, Howard R. Moskowitz Feb 3, 2010 How can we better analyze the way in which consumers perceive product packaging? By using modern methodologies, we can create packages that capture a consumer's attention and stimulate purchasing interest.
3.	Global Interdependence: Are the U.S and Other Markets 'Sowing the Seeds' for the Next Crisis? By Knowledge@Wharton Feb 1, 2010 The U.S. could be heading into a "double dip" scenario that tips it back into a recession. That depends on global interest rate policies, property markets and public deficits will all demand attention, Allen notes in a recent interview with Knowledge@Wharton.
4.	Crisis in Haiti: Where Do We Go From Here? By Knowledge@Wharton, Howard Kunreuther, Michael Useem Jan 26, 2010 Knowledge@Wharton talks with Howard Kunreuther and Michael Useem (co-authors of "Learning from Catastrophes"), along with Professor Morris A. Cohen, about the challenges of dealing with crises such as the recent earthquake in Haiti.
5.	Jeremy Siegel on 2010: Good for Stocks, Bad for Bonds -- and Why Interest Rates Will Go Up By Knowledge@Wharton Jan 25, 2010 What's ahead for 2010? Knowledge@Wharton talked with Wharton finance professor Jeremy Siegel, who sees some hazards, especially for bonds, but expects a good year for stocks.
6.	Introduction to Marketing Metrics By Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein Jan 20, 2010 Learn why you need marketing metrics, which numbers are important, and how to master metrics in this introduction to Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 2nd Edition.
7.	Reading the Economic Tea Leaves -- and Employment Outlook -- to Find Signs of Recovery By Knowledge@Wharton Jan 18, 2010 Knowledge@Wharton asked a few professors, economists and company bosses in a range of industries what they saw in their cup of tea.
8.	Is a Solo-Authored Book on Collaboration an Oxymoron? By Rawn Shah Jan 13, 2010 "Social Networking for Business" author Rawn Shah examines why collaboration is important -- and why he wrote a book about collaboration, alone.
9.	'A Race to the Bottom': Assigning Responsibility for the Financial Crisis By Knowledge@Wharton Jan 11, 2010 A panel discussion titled, "Responsibility and the Financial Crisis of 2008," brought together Wharton and University of Pennsylvania faculty to discuss the causes of the crisis, and more importantly, to answer the question, "Where do we go from here?"
10.	Popularity Contests: Why a Company Embraces One Innovative Idea but Shuns Another By Knowledge@Wharton Jan 4, 2010 Felipe Monteiro, a Wharton professor of management whose recent research looks at how and when new knowledge gets the thumbs up within firms, explains why these processes aren't always as successful as they could be.
11.	M&A Is Back -- But This Time, It's Different By Knowledge@Wharton Dec 28, 2009 Wharton management professor Larry Hrebiniak and finance professor Pavel Savor discuss M&A strategy in a post-recession environment.
12.	Company Stores vs. Independent Retailers: Clash or Peaceful Coexistence? By Knowledge@Wharton Dec 7, 2009 Whether it's handbags from Coach, shoes from Nike or suits from Ralph Lauren, consumers increasingly have the choice to buy products either at stores operated by manufacturers or from independent retailers.
13.	Exploratory Research: A Backdoor to Consumer Insights? By Alex Gofman Dec 7, 2009 Social networks are excellent and inexpensive vehicles that might help us drive to success by providing the free directions as well as the nuts and bolts of the consumer research process offering kind of a backdoor to the ‘bank of insights’. However, they cannot do that completely automatically, without educated professionals behind the process. At least, not yet.
14.	Starved for Financing: Is There Relief in Sight for U.S. Small Businesses? By Knowledge@Wharton Nov 30, 2009 How quickly will conditions improve for a sector that generates two-thirds of all new jobs in the U.S.?
15.	Principles and Challenges for Reducing Risks from Disasters By Howard Kunreuther, Michael Useem Nov 25, 2009 This chapter provides a framework and a set of guiding principles for designing alternative strategies for reducing losses from low-probability, high-consequence events.
16.	'Too Big to Fail': Can Regulation Control Systemic Risk? By Knowledge@Wharton Nov 23, 2009 ith the worst of the crisis apparently over, attention now focuses on how to rein in the behemoths without encouraging even riskier behavior. Wharton faculty members offer their suggestions.
17.	Available All the Time: Etiquette for the Social Networking Age By Knowledge@Wharton Nov 13, 2009 As social networking sites and 24-hour Blackberry access blur the lines between business and personal lives, the process of creating rules to cope with the ever-expanding reach of modern communications has just begun.
18.	The Impact of High-frequency Trading: Manipulation, Distortion or a Better-functioning Market? By Knowledge@Wharton Nov 9, 2009 Wharton faculty and others weigh in on the positives and negatives of high-frequency trading.
19.	New Approaches to New Markets: How C.K. Prahalad's Bottom of the Pyramid Strategies Are Paying Off By Knowledge@Wharton Nov 4, 2009 Knowledge@Wharton checked in with the author for an update, including examples of specific companies that are implementing Bottom of the Pyramid strategies.
20.	Better Green Business: Driving Forces and Challenges That Organizations Face By Eric G. Olson Oct 29, 2009 With businesses of all sizes and across all industry sectors embracing the green movement, it's clear that benefits are attainable.

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